Africa Profiler: Turning African Information into Strategy

Source: Market Decisions
Africa has attracted a lot of attention from foreign, mostly European and UK players recently.  After Brexit, the UK needs to forge new partnership and so does Europe. The US in the meantime is Putting America First and will most likely create more trade barriers with Africa as well as ensure accountability or cut US Aid to the continent.

Africa continues to be an overlooked investment opportunity. The vast untapped resources in Africa’s ocean is a new and unchartered territory. The world is concerned with environmental sustainability but for the third world, the abuse of the earth’s resources has not been at the level of first world countries. In terms of energy, Africa is the increasing capacity through renewables. Africa suffers from committed leadership and in 2018, perhaps it is important to reflect on the legacy of Africa’s greatest son: Nelson Mandela.

While the continent has a lot of potential in the agricultural sector because it can provide much needed employment, the blue economy could have been a huge job creator for the continent and most countries are starting to look at the opportunities that Africa presents from a different angle. Manufacturing and the industrial sector are another major growth point for the continent. The continent has not developed to the same level as say the Asian countries and it is important to note that these countries invested heavily in its people.

Africa must manage the growing public debt which is largely due to poor management for the most part. As a continent, Africa has been recognised as an area for major growth and expansion by both trade and industry by both local and international players. The interest shown by Europe and UK should be a lead into the continent’s expansionary phase.

Another major problem is the lack of top talent. Many of Africa’s highly skilled individuals chose to work overseas.  Perhaps in the long term, the educational system that is adopted in Africa must suit the realities of the internal global world as well as the local needs. Young Africans are hungry for skills, innovation and the ability to make a difference. They need the self-confidence to take them forward and become tomorrow’s entrepreneurs.

Social media has opened the continent to a growing voice if the youth feels marginalised. North African countries simply close down sites, but another force, one in which Africa has not been so strong is that of boycotts. This was well played in Morocco when people decided to boycott stores from the countries elite. The masses do not want charity, nor European influence that contribute consistently to the corruption, but rather a place with equal opportunities for all. South Africans must learn this instead of resorting to destruction.

Market Decisions produces Africa Profiler, which provides macro information on Africa. We have also ventured into the individual country census data to provide better information on each country. Until recently there has been no single, comprehensive source of information for the developing African continent.

Market Decisions has collaborated with ST Group to present Africa Profiler. Over the course of the last 6 years, Market Decisions has mined the various information sources, providing a comprehensive solution for companies doing business with and in the African continent.

Africa Profiler is a comprehensive, spatially enabled database that provides organizations with an in-depth view of African countries. Africa Profiler provides insightful information that enables business-making decisions about expansion into Africa possible.

We have recently added layers such as Province, because this is a requirement by the retail industry. Gathering this data and research has many benefits to the purchaser of Africa Profiler. This includes:

  • Understanding the density of activity within a catchment area
  • Gaining a competitive advantage using up-to-date data
  • Integrating with Location Intelligence software tools
  • Gaining insight into possible trade areas
  • Identifying expansion opportunities
  • Increasing planning effectiveness

Africa Profiler Apps include:

  • Africa Country File
  • Africa Capitals 2017
  • Africa Financial Outflow 2017
  • Africa Informal Markets 2017
  • Africa Population Comparison 2017
  • Africa Press Freedom 2017
  • Africa Retailers by Country 2017
  • Africa Shopping Centres 2017
  • Africa Airports 2017
  • Competitiveness GCI 2017
  • Ease of Doing Business 2017
  • Economic Data 2017
  • Economic Regions 2017
  • Historical Data 2017
  • Major Cities 2017
  • Major Hospitals 2017
  • Media News Agency 2017
  • Media Press 2017
  • Media Radio 2017
  • Media TV 2017
  • Migrants to South Africa 2017
  • Mo Ibrahim Index 2017
  • Political Analysis 2017
  • Population by Province 2017
  • Population UN_Urbanisation_2017
  • Top 100 Banks African Business 2017
  • Top 500 Companies 2017
  • Transparency International 2017
  • Universities in Africa 2017
  • World Bank Development Indicators 2017
  • WTTC Tourism Indicator 2017

Our reliable sources are recognised around the world and these sources are also constantly tracking and updating their information. We in turn are also updating our own information on the App. Plans are in place for the gathering of information to come in the future Africa Profiler App editions:

  • Health (HIV)
  • Arts in Africa
  • Insurance
  • Finance


Some key findings:


The first world countries often dictate to Africa regarding the path to democracy, press freedom and free market economic development, yet the first world countries trade comfortably with China, which has a state-led development, not entirely democratic. Democracy and Development. China has shown it has no fear when it comes to investing in Africa.  Two pillars but which comes first?