RESEARCH AND MARKET INTELLIGENCE
Understanding people, places and markets.
For more than 25 years, Market Decisions has worked with large-scale research — including airport research across nine South African airports. This has given us a deep understanding of sampling, fieldwork and the importance of reliable data.
But research has changed.
Today, valuable insight comes from many sources: traditional research, online surveys, Apps, mobility data, GIS, demographic information, retail data and observed behaviour.
Market Decisions brings these sources together.
We already collect, compile and maintain population, demographic and retail information, giving us a strong understanding of where people live, where they shop, how communities are changing and how people move through our developing and emerging markets.
Our approach is therefore not simply about collecting more numbers. It is about understanding what the numbers mean in their geographic and economic context.
The best of both worlds.
We combine the discipline of traditional research with the scale and speed of modern data. Where a project requires extensive national fieldwork or specialist capabilities, we can work with our sister companies and established specialist partners, allowing us to scale the research without compromising the overall methodology, quality control or interpretation.
Data tells you what is happening
Research helps explain why
Geography helps you understand where
The future of research is not traditional research versus digital data. It is knowing when to use each — and how to bring them together.
We prefer the term: Hybrid Market Intelligence
Traditional research + digital data + spatial intelligence
"We have the experience to lead it, but we don't pretend we have to do everything ourselves."
Discuss your requirements
Talk to us about coverage, reports and the information you need.
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